Case studies
Real brands.
Proven growth.
Explore the creative strategies, media buying decisions and partnerships behind the results.
Client case studies
International expansionMonthly revenue, up from $300K
From $300K to $3M+ a month.
- Profitable customer acquisition
- Media, creative + measurement rebuilt
Baby & kidsYear-on-year growth in peak periods
Bigger peak periods. Same discipline.
- +69% Meta ROAS YoY
- +24% Google ROAS YoY
Bedding & sleepGrowth since joining Scale
Featured in TikTok’s own case studies.
- −61% TikTok CPC vs manual campaign
- Creative, Meta, Google + TikTok
MenswearA record Black Friday / Cyber Monday
A record Black Friday.
- 6× Meta ROAS for the month
- 11× Google ROAS for the month
FurnitureIn McPhails’ own words
A partnership that paid for itself.
- Campaign + creative testing
- An extension of the in-house team
BeautyRevenue growth with higher profitability
Better creative. A more profitable account.
- +30% account profitability in month one
- A winning script from the first brief
Baby & kidsBlack Friday revenue, year on year
Momentum beyond Black Friday.
- +12% December vs pre-BFCM baseline
- New hires + a larger warehouse
BeautyRevenue growth, with 10× MER
A relaunch with real momentum.
- 10× marketing efficiency ratio
- Shipping to four markets
Food & beverageGrowth, with 15.38× MER
Growth with stronger economics.
- 15.38× marketing efficiency ratio
- New commercial kitchen in Richmond
Fitness app
Louis Phillips, founder@louisphillips12209K Instagram followers
Growth with paid advertising
Growth you can plan around.
- 5 winning creative assets
- US became the top-performing region
FashionIn the second month working together
A record month. Just two months in.
- Record sales in month two
- Content built specifically for paid ads