The opportunity
Marquise needed a creative system that could support Black Friday performance and keep improving after the peak trading period.
Momentum beyond Black Friday.
A stronger creative testing system helped Marquise make the most of Black Friday. The momentum kept going, with December sales 12% above the pre-BFCM baseline.
+140%Black Friday revenue, year on year
+12%December above the pre-BFCM baseline
Baby & kidsCreative strategy / Structured testing / Seasonal campaigns
The work
Scale rebuilt the creative briefing and testing process. A clearer structure made it easier to produce, learn from and develop the work around commercial priorities.
The result
Black Friday revenue grew by more than 140% year on year. December then finished 12% above the pre-BFCM baseline, extending the gains beyond the sale period.
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