Research into margins, customer reviews and market positioning shaped a repeatable creative testing system. Black Friday revenue grew over 140% year on year, with December still 12% above the pre-BFCM baseline.
Marquise had products customers wanted, but its ads were grouped into one Meta campaign and there was no structured creative testing process. The brand needed clearer content direction and a paid strategy connected to its margins, positioning and growth ambitions.
Scale began with a detailed review of margins, customer feedback, website placement and market positioning. That commercial context informed the creative briefs and the testing process that followed.
Research covered customer reviews, competitors and the economics of the business before creative briefs were written.
The team built a repeatable way to brief and test new creative, with clear direction on what to make and what each test should teach the account.
Successful concepts received more attention and further iterations, while weaker creative was removed. The process continued beyond the Black Friday event.
Black Friday revenue increased by more than 140% year on year, and December remained 12% above the pre-BFCM baseline. The published story also describes new hires, a move to a larger warehouse and repeated nappy stockouts as demand grew. Sam Griffin highlights the evolving creative process and close communication as defining parts of the partnership.
“We test lots of creatives, double down on what works, and keep iterating. It’s a really clear, evolving process.”
Different brands. More ways to grow.
Baby & kidsYear-on-year growth in peak periods
Bedding & sleepGrowth since joining Scale
International expansionMonthly revenue, up from $300K
