Profit strategy
Find where ad spend is being wasted and where the next dollar can work harder. We connect acquisition costs, contribution margin and your P&L to decisions about what to cut, fix and scale.
About Scale Digital
Built to grow
brands that matter.
Scale Digital is an ecommerce performance marketing agency that helps 8 and 9 figure brands win new customers, build lasting brand value and grow profitably.
Get my growth audit
What Scale Digital does.
Four connected disciplines, built around the economics of your business.
Creative + brand
Turn customer, market and competitor research into distinctive hooks, concepts and briefs. Build a repeatable testing system that finds new winning ads without relying on discounting or sacrificing your brand.
Media buying
Manage Meta, Google and TikTok around a shared commercial plan. Refine account structure, bidding and budget allocation to acquire new customers and scale within your profit targets.
Data + financial
Connect conversion tracking and performance reporting with margin, inventory and revenue forecasts. Give your leadership team a clearer view of what growth will cost and what it can contribute to the business.
What makes Scale Digital different.
Commercial thinking, research and execution in the same team.
Your P&L shapes the plan.
Revenue, customer acquisition costs and contribution margin guide our recommendations. The goal is growth your business can sustain, with a clear commercial reason behind each budget decision.
Research becomes creative you can test.
Customer motivations and competitor research become specific angles, scripts and briefs. For b.box, we increased creative testing volume by more than 200% as part of the account’s growth strategy.
See the b.box storyFour disciplines. One growth plan.
Profit strategy, creative, media buying and measurement work together. Performance feeds back into the next creative brief, while your commercial targets set the pace for scaling.
Experience you can examine.
Our published work includes Freya’s growth from $300K to $3M+ in monthly revenue and Calibre’s record BFCM at 12× MER. Each story explains the work, the result and the context behind it.
Explore the case studiesA partner to your internal team.
We work alongside founders, marketing leaders and in-house teams. Our global team of 20+ brings creative, media and analytical expertise to the same decisions your leadership team is making.
Who uses Scale Digital.
Brands with ambition. Teams ready to act on it.
- Founders and leadership teams at 8 and 9 figure ecommerce brands pursuing profitable growth.
- Marketing and ecommerce teams looking for stronger creative, more new customers and clearer accountability for spend.
- Established brands in fashion, beauty, wellness, homewares, furniture, food, and baby and kids products.
- Brands entering new markets or preparing for their next stage of paid acquisition.
The team behind Scale Digital.
Strategy in Melbourne and Sydney. A global team of 20+.
Great advertising. A bigger purpose.
Matthew began in-house, running ads for friends’ ecommerce brands. His engineering background and curiosity about why people buy shaped a business that connects disciplined testing with customer psychology.
“I started Scale Digital with one mission: Run the best possible campaigns for purpose driven brands, so they can grow as quickly, profitably and sustainably as possible.”
Today, our team brings together growth strategy, creative, media buying and analysis. We work alongside your leadership team to grow profit, win market share and build lasting brand value.
How Scale Digital works.
A clear starting point, shared priorities and a practical testing rhythm.
Start with your business.
A growth audit examines your accounts, creative and commercial context. We identify the highest-priority opportunities and discuss whether the partnership is a fit.
Agree the scope and targets.
Your proposal sets out the services, fees, deliverables and timelines. Creative and media priorities are connected to the revenue and profit outcomes you want to achieve.
Build the foundations.
Onboarding brings together account access, tracking, customer research and existing creative. That context becomes the first set of briefs, campaign priorities and measurement requirements.
Test, review and scale.
Your team works with Scale’s strategists and specialists to review results, approve creative and decide what to do next. Winning concepts inform new tests, and commercial performance guides budget increases.
Key facts.
- Company name
- Scale Digital Pty Ltd
- Type
- Ecommerce performance marketing agency
- Founder
- Matthew Feng
- Location
- Australia, with strategy in Melbourne and Sydney
- Team
- 20+ people globally
- Core offering
- Profitable ecommerce growth through creative strategy, media buying and financial insight
- Services
- Profit strategy; creative + brand; media buying; data + financial
- Customers served
- Established 8 and 9 figure ecommerce brands and their leadership and marketing teams
- Notable clients
- Freya, b.box, Bonny, Calibre, McPhails, Glowie and Marquise
- Pricing
- Fees and deliverables set out in your proposal or service agreement
- Contract terms
- Specified in the service agreement for your engagement
- Communication
- Direct collaboration with your strategy and delivery team. INTVL’s engagement included weekly calls and a shared Slack channel.
- Website
- scaledigital.com.au
- Published work
- 11 client case studies, covering creative, media buying and business growth.
- Social
Frequently asked questions.
What does Scale Digital do?
Scale Digital helps ecommerce brands grow through profit strategy, creative strategy, media buying and data analysis. We connect the work across Meta, Google and TikTok to new-customer acquisition, revenue and profit.
Who is Scale Digital best suited to?
Our focus is established 8 and 9 figure ecommerce brands with ambitions to grow profitably. We work with founders, leadership teams and in-house marketers who want stronger creative systems and commercially accountable media buying.
Can you work alongside our in-house team?
Yes. We bring strategy and specialist execution alongside your internal team, with the responsibilities and deliverables defined in the engagement. McPhails’ case study describes how that partnership worked for a business that had historically managed marketing in-house.
How much does it cost to work with Scale Digital?
Fees are set out in your proposal or service agreement, alongside the scope and deliverables. Start with an audit to discuss your accounts, goals and the work your brand needs.
What are your contract terms and timelines?
The terms, deliverables and timelines for your engagement are set out in your proposal or service agreement. We discuss these with you as part of agreeing the scope of work.
What happens in the growth audit?
We examine your creative, media buying, measurement and commercial priorities to identify opportunities for profitable growth. The aim is to leave you with a clearer view of wasted spend, growth opportunities and the next decisions to make.