Privacy Policy

Scale Digital Pty Ltd (“Scale Digital”, “we”, “our”, “us”) is committed to protecting the privacy of personal information collected from clients, website visitors and advertising audiences.

We comply with the Privacy Act 1988 (Cth), the Australian Privacy Principles (APPs), and platform-specific data requirements for Meta, Google, TikTok and Pinterest. This Privacy Policy explains how we collect, use, disclose and safeguard personal information when delivering digital marketing, advertising and analytics services.

01Information we collect

We may collect the following categories of information.

1.1 Client & business information

• Name, business name, contact details
• Billing details and payment information
• Login credentials or platform access permissions, where authorised

1.2 Website & user analytics data

Collected automatically through cookies, pixels, tags and SDKs, including:

• IP addresses, device identifiers and browser information
• Behavioural data — pages visited, time on page, conversion events
• Geo-location and demographic insights, if allowed
• Advertising and referral data — UTM parameters, campaign sources

1.3 Advertising platform data

Through integrations with Meta, Google, TikTok and Pinterest, we may collect:

• Custom audience data
• Conversion tracking events
• Aggregated or anonymised ad performance data
• Engagement metrics — impressions, clicks, conversions

Where applicable, this data is collected under each platform’s Data Processing Terms, Business Tools Terms and Advertising Policies.

1.4 First-party client CRM data

If a client uploads audience lists or customer data, we may process:

• Email addresses
• Phone numbers
• Customer lifecycle details
• Purchase history and attribution data

All such processing is handled securely and only under client instruction.

03Advertising platform compliance

04Legal basis for processing

Depending on the data and jurisdiction, we rely on one or more of the following legal bases:

• Client consent
• Contractual necessity — service delivery
• Legitimate business interests
• Compliance with law

05How we store & protect data

We implement security measures including:

• Encrypted storage
• Secure access controls and authentication
• Encrypted transmission of sensitive data
• Routine auditing of client integrations
• Strict internal data-access limitations

Third-party systems — Meta, Google, TikTok, Pinterest, CRM tools — have their own security standards, which we review for compliance.

06Disclosure of personal information

We may share information with:

• Advertising platforms — Meta, Google, TikTok, Pinterest — as required for campaign delivery
• Analytics tools
• CRM or marketing automation systems
• Cloud hosting and security providers
• Contractors and subcontractors who support our services

Information is not shared with unrelated third parties unless legally required.

07International data transfers

Some of our service providers host data in the United States, Europe or Asia. We take reasonable steps to ensure appropriate safeguards consistent with the Privacy Act 1988 are applied.

08Cookies, pixels & tracking technologies

09Access, correction & deletion rights

You may request:

• Access to personal information we hold
• Correction of inaccurate information
• Deletion of information, subject to legal and contractual limits

Requests can be made via the contact details below.

10Contact information

11Updates to this policy

We may update this Privacy Policy from time to time. The date of the latest version will always be displayed at the top of this page.