Profit Strategy
Continually trim wasted ad spend and reinvest in the most profitable areas of your accounts.
We scale eCommerce brands with creative strategy and profitable media buying.
Win more new customers, build your brand and scale with confidence. Connect every creative and media decision to revenue and profit.
$750M+
Client revenue generated
$200M+
Global ad spend managed
20+
People around the world
Senior-led.
From strategy to execution
What we do
Scale your business with new customers,
while building a real, durable brand.
Creative + Brand
Build new winning ads without relying on discounting or sacrificing your brand.
Media Buying
Refine budget allocation across creatives, channels and new customer acquisition for maximum efficiency and scale.
Data & Financial
Analyse contribution margin, inventory and sales volume from a board’s perspective to set meaningful targets and measure real results.
Great brands,
Amazing growth.
From ambition to expansion.
$300K/mto$3M+/m
A creative system built for expansion. Growth at a profitable customer acquisition cost.
“Taking us from a low 7-figure revenue to an 8-figure run rate in just 6 months.”
Luke MarshallCo-Founder, Freya
Baby & kidsYear-on-year growth in peak periods
Bigger peak periods. Same discipline.
Read the story
Bedding & sleepGrowth since joining Scale
A bigger growth story.
Read the story
MenswearA record Black Friday / Cyber Monday
A record Black Friday.
Read the story
FurnitureIn McPhails’ own words
A partnership that paid for itself.
Read the story
BeautyRevenue growth with higher profitability
Finally, a breakthrough.
Read the story
Baby & kidsBlack Friday revenue, year on year
Momentum beyond Black Friday.
Read the storyFind your levers.
Scale with confidence.
Creative, media, data and finance working towards the same outcome: a stronger, more profitable brand.
One team, from the first insight to the next stage of growth.
Turn wasted ad spend into profit.
Find what is inflating acquisition costs and holding back your margin. Set clear profit targets, cut waste and reinvest where growth makes commercial sense.
- Customer economics and margin review
- Acquisition targets and investment priorities
Across the platforms
that drive your growth.
that drive your growth.
Meta Business
Partner
Google
Partner
TikTok Enterprise
Partner
Shopify
Partner
From insight
to your next breakthrough.
A practical rhythm of research, creative and decisions. Built around your business.
Find the opportunity.
Get inside your accounts, customer economics and ambitions. Agree where growth will make the biggest difference to your business.
Your commercial targets and growth prioritiesBuild the creative system.
Turn market, customer and competitor research into distinct angles, clear briefs and a pipeline of creative worth testing.
Research, concepts and a production roadmapTest. Learn. Improve.
Test creative and media against clear hypotheses. Feed each result into the next round, so every test moves the account forward.
A testing rhythm and new creative winnersScale with confidence.
Put more budget behind what works. Let acquisition costs, margins and forecasts guide how hard to push.
Budget decisions grounded in revenue and profitBuilt by operators.
Invested in your growth.
Strategy in Melbourne and Sydney, and a global team of 20+ on a mission to scale industry leading brands.
The best campaigns.
For brands with a bigger purpose.
I started Scale Digital with one mission: Run the best possible campaigns for purpose driven brands, so they can grow as quickly, profitably and sustainably as possible.
This journey has led us to running some of the largest ad accounts in the world, with a philosophy of constantly trying to push the boundaries of performance marketing & eCommerce growth.
Our approach is operator led and we strictly partner with brands who share the same philosophy of wanting to be on the cutting edge of performance media.
Reviews
★★★★★
“They moved quickly as Meta’s delivery changed, reallocated spend where it mattered most, and remained disciplined on efficiency. That approach allowed us to scale performance without inflating budgets.”
Candice YuMarketing Manager, b.box
★★★★★
“Matt and his team have gone above and beyond in elevating our account’s return, and building out strategies to continually grow our digital footprint.”
Edin ZecevicCo-CEO, Calibre
★★★★★
“Matt and his team provide very clear and transparent communications, as well as an ad specific content strategy, which has seen us achieve a record sales month in only the second month working together.”
Anthony MinchinHead of Digital, Morrison
★★★★★
“We have historically only operated in-house so it was a big jump to find someone outside the business that we thought would fit our values and vision. Joel met exactly that and exceeded our expectations.”
Regan O’BrienMcPhails
★★★★★
“We’re incredibly grateful for the work Scale Digital has done for our brand, taking us from a low 7-figure revenue to an 8-figure run rate in just 6 months.”
Luke MarshallCo-Founder, Freya
★★★★★
“The growth has been 4X, but the best way I can describe it is the predictability. We know if we put X amount in this week, we’re going to get this much out. That has been revolutionary for our business.”
Louis PhillipsFounder, INTVL
The thinking behind
profitable growth.
Creative breakdowns, media buying and lessons from the accounts we scale.
18.9K followers
Verified