Meta badged partner
Google partner
Tiktok enterprise partner
Shopify partner
Enterprise Partner
We don’t just run ads.
We scale brands.
We help brands scale by acting as growth strategists delivered through paid social, paid search and data science, all fed by consumer insight and creative strategy with performance across Meta, Instagram, TikTok and Google with a focus on profitable scale.
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200+
Ads
briefed
briefed
Shopify sales
52%+
69%+
Meta ROAS
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100+
Ads
briefed
briefed
Shopify sales
890%+
10x+
MER
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6x+
Meta ROAS
Shopify sales
Record
12x
MER
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76%
of revenue coming from online
YoY growth
40%+
8 figs+
online rev
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15.38x
MER
WP Revenue
2.5m+
675%
YoY Growth
The Brands getting better outcomes with their ad spend
Scale vs traditional agencies
Brands work with us because we focus on sales, profitability and financial metrics.
No-one else takes accountability for growth like we do. We work as your in-house partner to help your team learn, which pushes your business to work better and generate more sales.
Builds winning creative systems inside your business
Works like an in-house extension of your team
Senior specialists on every account
Clear winning creative direction (without breaking brand)
Full focus on winning ad creative
Ads briefed based on 100m+ adspend data, no guessing.
Performance measured by profit and revenue growth
Your internal team learns and improves
Ahead of updates (Andromeda, GEM, Lattice)
Built to scale ads efficiently over time
Long term growth engine, not short term discounting
The perfect balance
Client results
Proof is in the performance
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FED achieved 675% growth, at a 15.38x MER & got featured on The Block.
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Glowie Hit record months with Scale after 2 coaching groups & 3 agencies
Marquise achieved 140%+ Growth YoY for Black Friday + Creative System Rebuild
Calibre Clothing had a record BFCM 1 month into signing, 12x MER, 6x ROAS, 11x ROAS on Google
Great Southern Sunnies Grew by 1050%+ after 7 years of flat sales
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b.box achieved 52% growth YoY in their peak periods
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Bonny grew by 1331% since joining scale
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Copini hit 890% growth with a 10x MER
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McPhails hit multi 8 figures in online sales. Grew online sales to 76%
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Freya Meds grew in the USA by 1100%, scaling from 300k/m to over 3m+ per month at a profitable CAC.
The numbers that define us
TOP 1%
Of meta spend Managed
As an enterprise badged partner with Meta, you get exclusive access to ad credits and early access to new features before competitors.
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50%-1000%+
Increase in Sales & Profit
We drive grow through thoughtful, curated winning ad creatives to ensure new customers convert, profitably.
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10%
Tiktok Enterprise Partner
As one of a handful of agencies that has Enterprise Partner Status with Tiktok, we get access to new, cutting edge features before others + ad credits.
500M+
of revenue generated
Our creative strategy, media buying & data science led strategy is proven, tested & cutting edge.
CALIBRE commenced working with Scale Digital in October 2023 and we couldn't be happier. Matt and his team have gone above and beyond in elevating our accounts return, and building out strategies to continually grow our digital footprint.
The Scale team communicates exceptionally clearly, and has managed all campaign launches and rollouts swiftly. Very highly recommended!!
Edin Zecevic
Head of Brand
Process
We believe profit, revenue and EBITA need to compound in harmony.
An upward spiral of repeated wins, ever improving creative strategy & precise media buying leads to massive outcomes.
01
Understanding your business
We first work to truly understand your business, who you're selling to, the key benefits of your products and why people love them.
02
Research & Competitor Strategy
You've got competitors, some of which are growing fast.
We reverse-engineer your competitors and understand exactly what's working in the broader market, to know exactly how we can out-innovate everyone else to win.
We reverse-engineer your competitors and understand exactly what's working in the broader market, to know exactly how we can out-innovate everyone else to win.
03
Creative System Build & Briefing
Our team, based on all our knowledge about why your products are better than the market, will brief in all the scripts, angles and creatives you need and provide feedback to coach your internal team on how to produce it to a high standard.
This becomes a scientific process of finding the best angles & formats that will allow your brand to excel in the market.
This becomes a scientific process of finding the best angles & formats that will allow your brand to excel in the market.
04
Scaling with Media Buying
Incremental Scaling with Media buying
Once we find winning angles that generate a profitable CAC, we scale these ads into cold audiences to grow your profit and revenue, across Meta, Tiktok & Google (Youtube)
Everything is based on actual Shopify revenue, NOT what platforms tell us. We measure with hard numbers of dollars spent & daily sales.
Once we find winning angles that generate a profitable CAC, we scale these ads into cold audiences to grow your profit and revenue, across Meta, Tiktok & Google (Youtube)
Everything is based on actual Shopify revenue, NOT what platforms tell us. We measure with hard numbers of dollars spent & daily sales.
05
Continuous iteration
Once we're scaling, we'll use the winning ad data to inform the next rounds of creative iteration, and your team gets better at knowing which creative performs and why.
Then we scale budgets again profitably, and the cycle continues. We're always finding the next growth bottleneck, in supporting your growth (often times, this becomes a stock issue!)
Then we scale budgets again profitably, and the cycle continues. We're always finding the next growth bottleneck, in supporting your growth (often times, this becomes a stock issue!)
Message from our founder
“Most ads don't do your products justice. Millions of people see your ads on socials daily. Make sure they're seeing the best possible ads to position your products in the best light possible.”
– Matthew feng,
founder, scale digital
Reviews
Real people, real partnerships
5.0
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“We've had a great experience working with Scale Digital! Matt, Phil, and their team are highly skilled, responsive, and truly committed to achieving outstanding results. We've seen great improvements in our digital ad performance and appreciate their strategic approach. Highly recommend!”
Candice Yu
Outstanding professionals who genuinely care deeply for the success of their clients. Highly recommend
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David Zwier
"Making the switch to Scale Digital has really paid off! We (Morrison) made the move to Scale with only a small window of time ahead of a key sales period for Australian Designer Fashion and they crushed it.
Matt and his team provide very clear and transparent communications as well as provide our team with an ad specific content strategy, which has seen us a achieve a record sales month in only the second month working together. We look forward to our continued partnership and unlocking even more!"
Matt and his team provide very clear and transparent communications as well as provide our team with an ad specific content strategy, which has seen us a achieve a record sales month in only the second month working together. We look forward to our continued partnership and unlocking even more!"
Anthony Minchin
"We have been working with scale digital for a few months now and they have been an absolute game changer for our business.
We have grown by over 190% since starting with them and growing our business month on month. Matt has been amazing!
Helping us navigate the paid advertising space. We will be sticking with scale digital for the long haul."
We have grown by over 190% since starting with them and growing our business month on month. Matt has been amazing!
Helping us navigate the paid advertising space. We will be sticking with scale digital for the long haul."
Tyler Smith
"Matt from Scale has been personally helping us climb out of a quagmire caused by another agency and within six months has brought us results that we didn’t expect we could ever have.
Matt’s oversight, clever business strategy and mastery of Google/Meta campaigns along with Joel’s careful management of it all has brought us from $50k previously to $400k plus months."
Matt’s oversight, clever business strategy and mastery of Google/Meta campaigns along with Joel’s careful management of it all has brought us from $50k previously to $400k plus months."
Josh Southwell
Working with the team at SCALE has been fantastic. Their approach, communication and results have made a tremendous impact to our business and I look forward to continuing to work with them furthermore.
Nic Hawker
I can't recommend these guys enough - very professional, amazing communication and great results! Scale Digital have nurtured us after some very challenging experiences in the digital marketing space while still offering strategies and open communication about how and when to scale our business. My only regret is that we didn't sign up with them sooner!
Jemima Mitchell
Matt and the team at Scale have been fantastic. I cannot recommend them highly enough. Matt's expertise and guidance with our digital ads has seen us win some big B2B clients. We're about to embark on some ads for the B2C side of our business with them too and can't wait to see the results. Thanks Matt!
Samantha Thompson
CALIBRE commenced working with Scale Digital in October 2023 and we couldn't be happier. Matt and his team have gone above and beyond in elevating our accounts return, and building out strategies to continually grow our digital footprint.The Scale team communicates exceptionally clearly, and has managed all campaign launches and rollouts swiftly. Very highly recommended!!
Edin Zecevic
We're incredibly grateful for the work Scale Digital has done for our brand, taking us from a low 7-figure revenue to an 8-figure run rate in just 6 months. When we first engaged with Scale, our Meta account, tracking, analytics, website, and more were in disarray. Even though these issues were outside the original scope, Scale’s team went above and beyond, connecting us with a highly skilled developer and working closely to get our website on the right track. They guided us in creating impactful, conversion-driven content and provided exceptional support, making them feel like an extension of our in-house team. Scale's responsiveness and comprehensive knowledge of current strategies were invaluable to us. We’re excited for what the future holds and couldn’t be happier with the results so far!
Luke Marshall
Having collaborated with numerous marketing agencies in the past, I can confidently assert that Scale Digital stands unrivalled in their field. The meticulous approach adopted by Matt and his team consistently surpasses expectations, providing a rare experience. What truly sets them apart and a favourite perk of mine is their thinking outside the box and innovative mindset, demonstrated in the conception and execution of campaigns, unique perspectives, and their creative and copy suggestions. Scale Digital embodies the quintessential marketing partner for any business seeking unparalleled results.
Josh Samweil
Scale digital are incredibly talented! I have been through various agencies and renowned online courses trying to find the best way to scale our business but they’re no where near as effective as scale. We are struggling to keep up with demand and only just got started with scale digital. They understand ads at such an expert level. Anyone who owns a business needs to get in touch with these guys. Absolute guns!
Tarik A
Matt and the team are the epitome of specialists in digital marketing! Scale has been looking after both our B2C and B2B digital marketing for over a year now, and their care for our success and attention to detail have helped us increase brand awareness, generate leads, and boost revenue. Highly recommend ⭐️⭐️⭐️⭐️⭐️
Belinda Agostino
I cannot recommend Scale Digital highly enough!! Matthew has been incredible from the get go. A true professional, he is an expert in all things digital marketing. We have really appreciated Matthew and the team at Scale Digital's attention to detail. Most importantly his belief in our brand and commitment to achieving the growth of our business is very evident. More than 5 stars needed!!
Sarah Catling
"Best ad agency we've ever worked with who actually drive business growth and results.
When we first started with Scale our ad accounts were in disarray with past agencies overspending and not monitoring the ad account closely, but since joining Scale our revenue has grown 213% whilst increasing profitability.
Unlike most agencies, the team at scale work with you like a partner of the business, and are elite operators with great communication who get things done efficiently at a high standard."
When we first started with Scale our ad accounts were in disarray with past agencies overspending and not monitoring the ad account closely, but since joining Scale our revenue has grown 213% whilst increasing profitability.
Unlike most agencies, the team at scale work with you like a partner of the business, and are elite operators with great communication who get things done efficiently at a high standard."
Chloe Zhu
"We’ve been working with Joel from Scale Digital for all platforms across e-commerce, and the results have been nothing short of incredible. From the very beginning, Joel took the time to understand our business, our goals, and our unique challenges.
Not only has he helped us optimise our campaigns to achieve better ROI, but he’s also transparent, responsive, and genuinely passionate about what he does. Joel works with us to actively find new ways to improve our ads, test new approaches, and explain what’s working (and why) in a way that’s easy to understand.
We have historically only operated in-house so it was a big jump to find someone out of the business that we thought would fit our values and vision. Joel met exactly that and exceeded our expectations. The investment of working with Joel has paid for itself 100x over and we are more than thrilled to continue working together.
If you're looking for someone who is both highly skilled and genuinely invested in your success, we can't recommend Joel highly enough. He’s been an absolute game-changer for our marketing efforts!"
Not only has he helped us optimise our campaigns to achieve better ROI, but he’s also transparent, responsive, and genuinely passionate about what he does. Joel works with us to actively find new ways to improve our ads, test new approaches, and explain what’s working (and why) in a way that’s easy to understand.
We have historically only operated in-house so it was a big jump to find someone out of the business that we thought would fit our values and vision. Joel met exactly that and exceeded our expectations. The investment of working with Joel has paid for itself 100x over and we are more than thrilled to continue working together.
If you're looking for someone who is both highly skilled and genuinely invested in your success, we can't recommend Joel highly enough. He’s been an absolute game-changer for our marketing efforts!"
Regan O'Brien
Scale Digital is an integral part of my marketing team and has helped me substantially grow my online business.
Dana Burrows
Joel & Ted have been an absolute pleasure to work with and are very talented in what they do. If you're looking for an agency to scale your business I highly recommend them!
Ari Apostolatos
SD has been awesome to work with. They are extremely knowledgeable in what they do. Our team has been able to grow immensely. Highly recommend for any ecommerce business that’s trying to scale.
Randy
Unbelievable what these guys are capable of! Great people and extremely good at what they do. Have seen our lead quality and volume increase exponentially
Zachary Sevastas
Working with Scale Digital Marketing has been a breath of fresh air. The team is responsive, creative, and easy to work with. They took the time to really understand our business and our needs, and have delivered fantastic results. We've seen a significant increase in leads at a fraction of the cost compared to other agencies we've worked with. Highly recommend them for anyone looking to improve their online marketing efforts. 10/10 recommend! Thank you, Matt and Quincy!
Henry Han
Brands choose Scale so they can get real, tangible outcomes
Heard the saying
‘Teach a man to fish’?
We teach your creative team what to look at and how to make incredible ads, in painstaking detail.
Your business's creatives WILL be as good as they possibly can be.
Your business's creatives WILL be as good as they possibly can be.
Pretty much a 2-for-1 deal, in it’s best form
Instead of paying $10k for 10-20 creatives per month, we help you build a system that allows you to create unlimited, on brand creative at the volume needed for scaling profitably.
Full Funnel improvement,
maximum ROI
Even though we're paid advertising growth specialists, we review every metric from ad to transaction, to really understand what's going to move the needle.
Omni-channel growth:
Everywhere your audience is
Everywhere your audience is
We push the whole funnel, from Tiktok and Meta to Google and other platforms to ensure your dollars are invested in precisely the right platform for max ROI & outcome.
We have historically only operated in-house so it was a big jump to find someone out of the business that we thought would fit our values and vision.
Joel from Scale met exactly that and exceeded our expectations. The investment of working with Joel has paid for itself 100x over and we are more than thrilled to continue working together.
If you're looking for someone who is both highly skilled and genuinely invested in your success, we can't recommend Joel highly enough. He’s been an absolute game-changer for our marketing efforts!
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Reagan O'Brien
eCommerce Manager
Ready to scale?
Partner with the people who do it by name and nature.
If you're committed to growing, speak with our senior team below for a paid advertising audit.
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What budgets do you manage?
Our clients range in spend from $300 - $1000 / day all the way to $50k - $100k / day in spend. We’re used to driving performance at all levels and sizes, running global campaigns for industry leading brands. The evolution of strategies that work for 150k/month brands all the way to $100m+ brands is the journey we bring our partners on.
Who do you work with?
We work with eCom brands, SAAS and Apps who want to scale and are committed to growth. Ideally, you have an internal marketing team or person who can take direction from our performance team, that way your brand will compound the learnings required to scale and sustain multi 7 figure months.
How do your fees work?
Our fees are designed to look after your margins while allowing us to be incentivized to help you scale. We don’t charge a fixed percentage of ad spend (that leads to overspending), our is more based on adspend AND performance, to ensure we’re aligned. We run brands on the backend, so we know what the economics look like, we believe everything needs to make sense.
What happens if performance drops?
When you sign with us, we’ve already done our end to end audit and know exactly where the growth levers are. If performance dropped (which we have protocols to catch AND prevent) you’d immediately hear from us on what it is, and what’s required to fix it even if it falls partly outside of what we do - that’s because we care about your revenue and profit the same way you do. You win, we win, we all win.
Do you produce ads?
We don’t produce ads. But there’s a good reason as to why. The problem with paying for ads, is you get subpar creative, the cost per 1 creative can rise into the thousands and if you’re genuinely trying to hit $1m/m, you need that firepower for adspend and inventory.
Instead, we’ve built our process to get the best of both worlds. We help you create industry leading creative, for the least amount of money possible - we brief these directly into your team (and write scripts), and show you exactly how to get this creative made at scale, so internally you’ll be able to create hundreds of high performing, on brand ads.
Then, we can iterate these weekly, combining organic, viral and influencer/creator led content to maximise the blend of brand and performance.
Compare this with paying $10k/m for 10 creatives, most of which will flop and not be on brand, and you can understand why our system works.