140% Black Friday Lift. Sold Out Multiple Times. And a Creative System That Doesn't Stop Compounding.

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Sam Griffin had the product. He had the demand. What he didn't have was a performance partner who could build the creative infrastructure and media strategy to match the size of the opportunity. This is what happened when that changed.

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140%+

Black Friday revenue increase YoY

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12%

December above pre-BFCM baseline

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Sold Out

Multiple stockouts from demand volume

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The Situation

Strong Brand. Weak Infrastructure Around It.

Sam's business was growing. But the infrastructure behind that growth was fragile. All of his ads were lumped into a single Meta campaign. There was no creative testing framework. No structured content strategy. No system to identify what was actually driving performance and then pour fuel on it.

He'd been through other agencies. They ran the ads. They sent the reports. But nobody sat down and built a proper engine around the brand. Nobody connected the creative strategy to the commercial strategy in a way that compounded month over month.

If you've ever felt like your brand is bigger than your results, you know exactly what this feels like. The revenue was under six figures a month. Not because the product was weak. Because the system around it was.

"We were growing online, but not at the pace we wanted to. All our ads were basically lumped into one Meta campaign, and we were struggling with content strategy and direction."

Sam Griffin, Founder

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Why Scale

He Wasn't Looking for Another Agency. He Was Looking for Operator-Level Thinking.

Sam didn't need someone to press buttons inside Ads Manager. He needed a team that would get into the guts of the business. Understand the margins. Read the reviews. Study the competitive landscape. And then build a paid strategy that was actually anchored to commercial reality.

That's the gap most agencies can't fill. They can run traffic. They can't think like operators. And when you're trying to scale past the ceiling you're stuck at, that gap is the thing that's costing you millions.

Sam had been through enough of them to know the difference.

"We had really good products. We just needed better support to tell our story and to get the right creative out there with the right strategy."

Sam Griffin, Founder

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What We Built

A Creative Testing System That Compounds. Not a Campaign That Coasts.

The onboarding was a deep dive. Margins. Customer reviews. Website placement. Market positioning. Nothing was assumed. Everything was pressure-tested before a single brief was written.

Then we installed the creative engine. A structured briefing process designed to produce volume, measure fast, and double down on winners. Not one round of creative and hope for the best. A system. Test. Learn. Iterate. Scale what works. Kill what doesn't. Repeat.

This is how you build a creative advantage that gets stronger the longer you run it. And it's the thing most brands at scale are still missing. You have the budget. You have the product. You just don't have the process to turn creative into a compounding asset instead of a cost centre.

"What's unique is the creative briefing process. We test lots of creatives, double down on what works, and keep iterating. It's a really clear, evolving process."

Sam Griffin, Founder

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The Results

The Kind of Growth That Breaks Your Supply Chain.

Black Friday came in at over 140% up year on year. That alone would be a win. But December held at 12% above the pre-Black Friday baseline. That's not a spike that fades. That's a new floor for the business.

Sam hired new staff. Moved into a bigger warehouse. And sold out of nappies. Multiple times. Demand outran supply. That is what happens when the creative system, the media strategy, and the commercial fundamentals are all finally pointed in the same direction.

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The Partnership

Not a Vendor Relationship. An Extension of the Team.

When Sam talks about working with Scale, he doesn't lead with ROAS or CPMs. He talks about the relationship. The communication. The fact that the team treats his numbers like their own money is on the line.

At your level, you've probably worked with agencies who disappear after the onboarding call. Who send dashboards but never pick up the phone. Who celebrate a good week but have no plan for the bad one. That's not how this works.

This is a team that embeds into your business and operates like they have equity in it. Because that's the only way to build something that actually scales.

"The Scale team genuinely care about your results. The communication is unbelievable, and the growth is focused on scaling profitably and sustainably. I'd recommend them to anyone."

Sam Griffin, Founder