They Remortgaged Their Homes to Survive. 12 Months Later, 76% of Revenue Came From Online.

How a traditional furniture retailer on the edge of collapse rebuilt everything with the right creatives, tracking, and strategy.

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76%

Online Revenue

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40%

YoY Growth

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15 to 76

% Revenue Shift

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The breaking point

During COVID, this business almost died. Not in the dramatic, "things got tough" kind of way. In the owners-remortgaging-their-homes-to-make-payroll kind of way. Bankruptcy was not a fear. It was a calendar date.

When they finally took the business online, something unexpected happened. Sales spiked. Hard. But they had zero infrastructure to support it. No real tracking. No creative strategy. No understanding of what was actually working or why.

Google tracking? Dead space. Meta tracking? Completely broken. They assumed everything was set up correctly. It wasn't. Nobody inside the business understood how any of it worked. And the website? In Regan's own words...

"Our website was pretty trash. We were just boosting random showroom photos and hoping for the best."

Regan, eCommerce Manager

They were spending money. They were getting some results. But they were flying completely blind. No data. No direction. No plan to scale what was clearly a massive opportunity sitting right in front of them.

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The moment everything shifted

Regan found Scale Digital through a free website audit from an Instagram ad. That one audit cracked the whole thing open. It exposed holes in the website and across platforms they hadn't even thought to look at.

That was the trigger. Not a sales pitch. Not a promise. A cold, honest look at where the gaps were. And it made the next step obvious.

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What Scale actually did

First, they fixed the foundations. Tracking on Google and Meta was rebuilt from the ground up. For the first time, the business could actually see what was happening. Real data. Real attribution. Real clarity on what customers were doing and where they were coming from.

Then came the creatives. This was the single biggest lever. Before Scale, there was no dedicated time, no structure, no system for building ads that convert. Scale built the creatives, tested them, and scaled the ones that worked. CPCs dropped. Returns climbed. Revenue followed.

On Google, the brand campaigns were a game changer. This company had run billboards for years. Everyone knew the name. But there was zero correlation online. Nobody was capturing that awareness and converting it. Scale fixed that overnight.

Then came non-branded campaigns. And that changed the entire customer base.

"Three years ago, our main demographic was 50 to 65 buying dark leather couches. Now our targeting is broad and we've got a whole new customer base. It completely opened up the business."

Regan, eCommerce Manager

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What Scale Delivered

• Full tracking rebuild across Google and Meta, replacing broken setup with clean, accurate data
• Conversion-focused creatives built and scaled systematically, replacing random showroom photo boosts
• Brand campaigns on Google that finally captured years of offline awareness
• Non-branded campaigns that unlocked an entirely new demographic and customer base
• End-to-end strategy with full transparency on process, options, and expected outcomes

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The results speak for themselves

The business didn't just improve. It inverted. Completely.

Online sales went from 15 to 20% of total revenue to over 76%. They are now tracking 40% year-on-year growth. The entire identity of the company flipped.

"We used to be a retail store that happened to have an online presence. Now we're an online business that happens to have a retail store."

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Regan, Marketing Lead

That is not an incremental improvement. That is a total business transformation. From surviving month to month with remortgaged homes to scaling at 40% per year with a clear, data-backed strategy driving every decision.

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Why it worked

When asked what makes Scale different, Regan didn't talk about tactics. He talked about trust.

Scale didn't just take over the ad accounts and disappear. They explained the process. They walked through the options. They laid out the expected outcomes before a dollar was spent. That transparency built a partnership, not a vendor relationship.

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And it meant every decision was made together. With clarity. With confidence. With real understanding on both sides of the table.

"If you're unsure about your next steps or stuck in a rough patch, Scale explains the process, the options and the outcomes. That trust makes all the difference."

Regan, eCommerce Manager

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Want to see what Scale Digital can find in your business?