She Tried Every Agency and Coaching Program Going. None of Them Cracked It.

Chloe Zhu built Glowie into a seven-figure press-on nails brand off the back of a viral TikTok launch and 13,000 sales on day one. But scaling past that organic momentum? Nobody she hired could figure it out.

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30%

Profitability improvement in month one

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Week 1

Winning ad script from first creative brief

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7 Figures

To consistent multiple six-figure months

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The Brand

Started With $25K, a Lockdown, and Press-On Nails That Actually Stayed On.

Chloe was 19, studying finance and computer science in Sydney, when the 2021 lockdown hit and she went looking for press-on nails at Priceline. The ones she found were thin, flimsy, and fell off within an hour. And she had this thought that a lot of founders have: why doesn't anyone just make these properly?

So she took $25,000 she'd saved from tutoring high school students, found a manufacturer who could actually deliver salon-grade quality, and spent months dialling in the product until it was something she'd genuinely wear herself. Then she posted the whole journey on TikTok about a month before launch, one of the videos went viral, and Glowie did 13,000 sales in its first 24 hours.

Elle Australia covered it. So did Who Magazine and InStyle. Chloe dropped out of uni, went all-in on the business, and pushed it past seven figures in revenue. From the outside, everything looked like it was flying. But Chloe knew there was a much bigger version of this brand sitting just out of reach, and she couldn't figure out how to get to it.

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The Wall

Seven Figures Sounds Great Until You're Stuck There.

If you've run a brand at this level, you know exactly what this feels like. The numbers look healthy enough from the outside, the community is engaged, the product converts well, but behind the scenes you're not actually growing out of account month over month. You're treading water. And every time you try to push spend harder, the efficiency just falls apart.

Chloe did what every founder does when they hit that wall. She hired agencies, tried high-ticket coaching programs, and threw money at the problem from every direction she could find. None of them could figure out how to take a virally launched, founder-led brand and turn it into something that scales predictably through paid media.

And the frustrating part is that she had everything working in her favour. Over 130,000 followers, a face and voice that IS the brand, a product with incredible repeat purchase rates. All the ingredients for a monster paid strategy were sitting right there, and nobody she worked with could put them together in a way that actually moved the needle.

"I've tried everything. All the different agencies, high-ticket coaching programs. And I wasn't able to crack into multiple six figures a month in my business until I started working with Scale Digital."

Chloe Zhu, Founder of Glowie

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What Changed

We Actually Turned Her Away at First.

We had a waitlist at the time, so Chloe had to wait a few months before we could bring her on. We don't say that to brag about it, we say it because when she finally came through the door, she could tell within the first week that this was going to be a completely different experience to what she'd been through before.

In that first week, we ran what Chloe described as the most comprehensive creative briefing call she'd ever been part of. Not the usual "tell us about your brand" conversation where everyone nods along and then goes off to make generic ads. We actually sat with the product and pulled it apart: how Glowie stacks up against competitors, what genuinely makes someone buy, what makes them hesitate, and where the real conversion triggers are hiding in the customer journey.

From that one call, we built out the full creative strategy. The exact frameworks, angles, and scripts that Chloe could hand directly to her content creators so that everyone knew exactly what to produce and why. No guessing, no vague "content pillars" that sound smart in a deck but don't actually tell anyone what to make. Just a clear, specific system that was built around Glowie's product and audience from the ground up.

"They give you the exact frameworks, angles, and scripts, even down to the brief to send your content creators so that you can consistently create winning ads."

Chloe Zhu, Founder of Glowie

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The Results

30% More Profitable in Month One.

Not month three after a "testing phase." Not after we "gathered enough data." Within the first 30 days, we improved profitability in the account by 30% while also helping Chloe craft a winning ad script that became the foundation for scaling spend further. Getting profitability up and scale moving at the same time is the combination every brand wants, and it's the thing almost nobody delivers because most agencies only know how to do one or the other.

Chloe went from a seven-figure brand that had been stuck in place to hitting consistent multiple six-figure months, and she didn't get there by spending more money or producing more content. She got there because for the first time, the creative strategy was actually built around the product, the founder, and the real reasons people buy, rather than just running broad targeting with whatever content happened to be lying around.

Every agency she'd worked with before was doing the same thing: optimising the media side, moving budgets around, testing different audiences, tweaking bids. None of them ever addressed the real bottleneck, which is that the creative itself wasn't built on a strategy designed to compound over time. Once we got that piece right, the whole account opened up.

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Why This Matters For You

If You've Been Through This, You Already Know What Needs to Change.

You've got the product, the brand equity, and the audience. Maybe you've even got a founder presence that should be giving you an unfair advantage in paid. But no agency you've worked with so far has been able to turn all of that into a machine that reliably grows the business month after month, and you're starting to wonder if it's even possible.

It is. But spend isn't the bottleneck, and neither is the product. The bottleneck is creative strategy, and most agencies just don't have a real process for it. They have a media buying team and whatever content you hand them, and they wonder why things aren't scaling.

The brands that break through their ceiling are the ones that finally get the creative infrastructure right: a real briefing process, a testing system that actually learns and compounds, and angles and scripts that are built on genuine product understanding rather than guesswork. That's what Chloe got in her first week with us, and it changed the entire trajectory of her business.

"If your business is doing seven figures and you're not growing it out of account every single month, you're leaving so much money on the table by not having the right agency partner."

Chloe Zhu, Founder of Glowie