Calibre Clothing had a record BFCM 1 month into signing, 12x MER, 6x ROAS, 11x ROAS on Google

fashion
Overview

Introduction

As a pioneer in the Australian fashion landscape, CALIBRE prides itself as Australia’s leading menswear brand. This expectation of an industry leader was carried on through the partnership with Scale Digital as they looked to optimise and expand their D2C offering.

‍

Challenges

  1. Pushing for record sales in an uncertain economic time
  2. Balancing brand and performance in placements & ad creative
  3. Onboarding & formulating winning BFCM strategy in under a month before heading into Black Friday
  4. Aligning new media buying strategy with existing strategies, to not disturb older learnings/funnel and ensure Black Friday is successful

‍

Key Outcomes

  1. Record breaking month
  2. Record breaking Black Friday
  3. 6x ROAS on Meta & 11x ROAS on Google for the month
  4. 12x MER over BFCM

‍

Highlights

Leveraging new meta placements days before launch which adds the catalogue feed products to reel placements, alongside all existing placements

Broad + Interest Group Targeting Matrix to ensure all audiences are served with correct messaging

Custom, Tailored Asset groups in PMAX campaigns on Google & Shopping Feed Optimisations

"CALIBRE commenced working with Scale Digital in October 2023 and we couldn't be happier. Matt and his team have gone above and beyond in elevating our accounts return, and building out strategies to continually grow our digital footprint. The Scale team communicates exceptionally clearly, and has managed all campaign launches and rollouts swiftly. Very highly recommended!!"

Edin Zecevic
Head of Brand

Ready to scale?Partner with the people who do it by name and nature.

If you're doing $150k+ per month and want to hit new heights, book a growth audit with us today and unlock scale in your accounts.
Let’s scale
Unfortunately your monthly revenue is too low to get the most out of a partnership - however if you'd like some guidance, email us at marketing@scaledigital.com.au.

If your revenue is actually higher than 50k/m, change the "Monthly Revenue" dropdown to a different field and submit your enquiry.

Thanks!
Matt
Oops! Something went wrong while submitting the form.
Client results

Check out some more stories

FED achieved 675% growth, at a 15.38x MER & got featured on The Block.
Glowie Hit record months with Scale after 2 coaching groups & 3 agencies
Marquise achieved 140%+ Growth YoY for Black Friday + Creative System Rebuild
Great Southern Sunnies Grew by 1050%+ after 7 years of flat sales
b.box achieved 52% growth YoY in their peak periods
Bonny grew by 1331% since joining scale
Copini hit 890% growth with a 10x MER
McPhails hit multi 8 figures in online sales. Grew online sales to 76%
Locations
‍
Level 6/55 Collins St, 
Melbourne VIC 3000
Level 2/388 George St, Sydney NSW 2000
Back to top
‍
Process
Why us
Case studies
Testimonials
© 2026 Scale Digital. All rights reserved.
Privacy Policy | Terms of Service