Freya Meds grew in the USA by 1100%, scaling from 300k/m to over 3m+ per month at a profitable CAC.

Health and Wellness

Overview

How Freya Meds Scaled to $3M+/mo profitably in the US Market.

‍

Revenue Growth: 1,100%
Monthly Revenue: $3M+
Time to Scale: 12 months

‍

The Challenge

When Freya Meds came to Scale Digital, they were generating around $300K per month - a solid low 7-figure revenue base, but well below their potential. The problems ran deep: their Meta account structure was inefficient, tracking and analytics were unreliable, the website wasn't built to convert, and creative direction lacked a clear, performance-driven strategy. Without clean data and the right infrastructure, scaling profitably wasn't just difficult - it was impossible.

‍
The Approach

‍
01 - Media Buying Structure

Rebuilt the Meta account architecture from the ground up - restructuring campaigns, consolidating ad sets, and implementing a framework designed for aggressive, profitable scaling.

‍
02 - Creative Strategy

Shifted away from underperforming creative and guided Freya Meds toward high-impact, conversion-driven content - the kind of ads that win auctions and move customers to act.

‍
03 - Tracking & Data

Cleaned up pixel tracking, analytics, and attribution so every dollar of spend was measurable - giving us the confidence to scale without flying blind.

Beyond the Scope

The website and developer infrastructure weren't part of the original engagement - but they were holding everything back. Scale's team connected Freya Meds with a highly skilled developer, worked closely alongside them to rebuild the site for conversion, and treated every problem as their own. The result was a brand that was finally ready to scale from end to end.

‍

The Results

Within six months, Freya Meds went from $300K/mo to over $3M+/mo in the US market - a 1,100% increase - while maintaining a profitable customer acquisition cost. What started as a media buying engagement became a full partnership: strategy, creative, data, and development all working in lockstep.

‍
"Scale's responsiveness and comprehensive knowledge of current strategies were invaluable to us. They feel like an extension of our in-house team. We're excited for what the future holds and couldn't be happier with the results so far."
- Luke Marshall, Freya Meds

We're incredibly grateful for the work Scale Digital has done for our brand, taking us from a low 7-figure revenue to an 8-figure run rate in just 6 months. When we first engaged with Scale, our Meta account, tracking, analytics, website, and more were in disarray. Even though these issues were outside the original scope, Scale’s team went above and beyond, connecting us with a highly skilled developer and working closely to get our website on the right track. They guided us in creating impactful, conversion-driven content and provided exceptional support, making them feel like an extension of our in-house team. Scale's responsiveness and comprehensive knowledge of current strategies were invaluable to us. We’re excited for what the future holds and couldn’t be happier with the results so far!

Luke Marshall

Co-Founder

Ready to scale?
Partner with the people who do it by name and nature.

If you're spending $30k+ per month and want to hit new heights, book a growth audit with us today and unlock scale in your business.

Unfortunately your monthly revenue is too low to get the most out of a partnership - however if you'd like some guidance, email us at marketing@scaledigital.com.au.

If your revenue is actually higher than 50k/m, change the "Monthly Revenue" dropdown to a different field and submit your enquiry.

Thanks!
Matt

Oops! Something went wrong while submitting the form.

Client results