Watch our approach to creative systems, media buying and financial forecasting, then book your audit.
$750M+Client revenue generated
$200M+Global ad spend managed
Senior-led.From audit to execution
Onshore.Strategy in Melbourne & Sydney
We manage ads across:
Meta
Google
TikTokHere’s what we look for. And how we help you move forward.
The ad account looks healthy, but higher acquisition costs and discounts are eating into your margin.
How we solve it
We connect spend, acquisition costs and contribution margin to find waste, set profit targets and show where to reinvest.
Performance depends on a handful of winners. More variations of the same idea aren’t bringing the next breakthrough.
How we solve it
We turn customer, market and competitor research into fresh hooks, angles, formats and offers, with a testing plan that protects your brand.
You want to scale, but it’s hard to tell which budget increases will grow the business and which will just cost more.
How we solve it
We review account structure, bidding and budget allocation across Meta, Google and TikTok, then model the next moves against your profit targets.
$300K/mto$3M+/m
At a profitable customer acquisition cost.
Year-on-year growth in peak periods
When peak trading periods arrived, b.box was ready. A clearer account structure and consistent creative testing helped turn that demand into efficient growth.
Growth since joining Scale
Bonny’s Smart+ and Spark Ads campaign combined brand and creator content to turn attention into sales. TikTok reports 175% more conversions versus a manual campaign during Black Friday / Cyber Monday 2025.
A record Black Friday / Cyber Monday
One month after joining Scale, Calibre hit a record Black Friday. That month delivered 6× ROAS on Meta and 11× on Google.
In McPhails’ own words
“The investment of working with Joel has paid for itself 100x over.” Regan O’Brien, McPhails. We worked alongside their in-house team, testing new creative and making the decisions behind their campaigns easier to understand.
Revenue growth with higher profitability
Glowie had tried three agencies and two coaching groups. With founder-led creative and a team closely involved in the business, it finally broke through to record months and higher profitability.
Black Friday revenue, year on year
A stronger creative testing system helped Marquise make the most of Black Friday. The momentum kept going, with December sales 12% above the pre-BFCM baseline.
Revenue growth, with 10× MER
A rebrand meant starting fresh. Founder-led creative and a rebuilt paid media strategy helped Copini turn the relaunch into its next growth chapter.
Growth, with 15.38× MER
FED grew its online business by 675%, with $15.38 in revenue for every marketing dollar spent.
Growth with paid advertising
INTVL could finally plan ahead. Cleaner tracking, focused creative tests and disciplined budgets helped make the US its biggest market.
In the second month working together
Just two months in, Morrison hit a record sales month. Clear communication and content built specifically for paid ads helped the team get there.
“They moved quickly as Meta’s delivery changed, reallocated spend where it mattered most, and remained disciplined on efficiency. That approach allowed us to scale performance without inflating budgets.”
“Matt and his team have gone above and beyond in elevating our account’s return, and building out strategies to continually grow our digital footprint.”
Edin ZecevicCo-CEO, Calibre“Matt and his team provide very clear and transparent communications, as well as an ad specific content strategy, which has seen us achieve a record sales month in only the second month working together.”
Anthony MinchinHead of Digital, Morrison“We have historically only operated in-house so it was a big jump to find someone outside the business that we thought would fit our values and vision. Joel met exactly that and exceeded our expectations.”
Regan O’BrienMcPhails“We’re incredibly grateful for the work Scale Digital has done for our brand, taking us from a low 7-figure revenue to an 8-figure run rate in just 6 months.”
Luke MarshallCo-Founder, Freya“The growth has been 4X, but the best way I can describe it is the predictability. We know if we put X amount in this week, we’re going to get this much out. That has been revolutionary for our business.”
Louis PhillipsFounder, INTVL“Their approach, communication and results have made a tremendous impact to our business and I look forward to continuing to work with them furthermore.”
Nic HawkerHead of Marketing, Cushla Whiting“Unlike most agencies, the team at Scale work with you like a partner of the business, and are elite operators with great communication who get things done efficiently at a high standard.”
Chloe ZhuFounder, Glowie“We have grown by over 190% since starting with them, growing our business month on month. Matt has been amazing, helping us navigate the paid advertising space.”
Tyler SmithFounder, FED“We are struggling to keep up with demand and only just got started with Scale Digital. They understand ads at such an expert level.”
“Scale Digital is an integral part of my marketing team and has helped me substantially grow my online business.”
Dana BurrowsFounder, Banded Together“One of the best audits we've experienced. Matthew highlighted bottlenecks and provided actionable suggestions to optimise and improve our business and our ad accounts.”
Sasha SgarbossaCo-Founder, GRNS“Scale Digital have nurtured us after some very challenging experiences in the digital marketing space while still offering strategies and open communication about how and when to scale our business. My only regret is that we didn’t sign up with them sooner.”
Matthew FengFounder, Scale Digital
I started Scale Digital with one mission: Run the best possible campaigns for purpose driven brands, so they can grow as quickly, profitably and sustainably as possible.
This journey has led us to running some of the largest ad accounts in the world, with a philosophy of constantly trying to push the boundaries of performance marketing & eCommerce growth.
We work alongside your leadership team, combining cutting-edge creative and media strategy with commercial discipline. The goal: grow profit, win market share and build lasting brand value.