The opportunity
An established brand still has room to grow. For b.box, the opportunity was to improve performance during its most important trading periods without losing sight of efficiency.
Bigger peak periods. Same discipline.
When peak trading periods arrived, b.box was ready. A clearer account structure and consistent creative testing helped turn that demand into efficient growth.
+52%Year-on-year growth in peak periods
Peak periodsYear-on-year comparison
Baby & kidsAccount structure / Creative testing / Peak-period planning
The work
Scale refined account structure and expanded creative testing. Marketing manager Candice Yu described a team that moved quickly as Meta’s delivery changed, reallocating spend while remaining disciplined on efficiency.
The result
b.box achieved 52% year-on-year growth during peak periods. Its review describes stronger performance through better allocation and a measured approach to scaling.
“They moved quickly as Meta’s delivery changed, reallocated spend where it mattered most, and remained disciplined on efficiency. That approach allowed us to scale performance without inflating budgets.”
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