A consolidated account and over 200% more creative testing helped b.box grow online sales 28% year to date on the same spend. Peak periods delivered 52% year-on-year growth, with similar spend.
b.box entered 2025 targeting 17% year-on-year online growth with a conservative paid advertising budget. At the same time, changes to Meta’s delivery systems meant the account needed to adapt. The brief was to grow sales through key trading periods while staying disciplined on spend.
Scale built the plan around b.box’s campaign calendar, revenue targets and strongest trading months. Budget allocation, account structure and creative testing were managed together so the team could respond to performance without simply increasing spend.
Monthly budgets and targets were mapped to planned campaigns and high-performing periods, then reallocated as results developed.
A simpler campaign structure created room for more creative testing and clearer learning without increasing the advertising budget.
The team increased testing volume, developed new ad formats and used performance feedback to guide the next round of creative iterations.
b.box achieved 52% year-on-year growth across peak periods with similar spend. Online sales were also up 28% year to date on unchanged spend, while Meta ROAS increased 69% and Google ROAS increased 24% year on year. Black Friday exceeded the brand’s target by 12%.
“They moved quickly as Meta’s delivery changed, reallocated spend where it mattered most, and remained disciplined on efficiency. That approach allowed us to scale performance without inflating budgets.”
Different brands. More ways to grow.
Baby & kidsBlack Friday revenue, year on year
Bedding & sleepGrowth since joining Scale
International expansionMonthly revenue, up from $300K
