The opportunity
Bonny needed its paid channels to support a larger ecommerce business, with creative and media working towards the same growth objectives.
Bonny grew across Meta, TikTok and Google, with each channel working towards the same goal: more revenue for the business.

Bonny needed its paid channels to support a larger ecommerce business, with creative and media working towards the same growth objectives.
The partnership brought Meta, TikTok and Google into a coordinated growth strategy. Creative testing supplied new opportunities, while channel planning connected the work across platforms.
Bonny grew by 1331% after joining Scale. The case reflects the impact of creative and performance media working together across the business.