A creative iteration loop, seasonal media planning and partnership ads helped Bonny grow from a solo founder to its own office, warehouse and team. Its BFCM 2025 TikTok Smart+ campaign delivered 175% more conversions than a manual campaign.
Bonny needed a larger supply of winning creative and a media plan that could support growth through seasonal peaks. In the competitive bedding category, Black Friday presented an opportunity to increase sales while keeping acquisition costs under control.
Scale built a creative iteration loop, coordinated media buying across channels and planned spend around seasonality. Partnership ads, Google Shopping improvements and TikTok added more ways to reach customers profitably.
Creative development and performance feedback worked together to produce and refine more winning ads. Partnership advertising helped bring trusted voices into the mix.
Media planning connected Meta, Google Shopping and TikTok activity to Bonny’s trading calendar, so peak periods had a clear strategy behind them.
For the BFCM 2025 campaign, automated delivery was paired with brand and creator content, combining product education with relatable storytelling.
Bonny grew 1331% after joining Scale, expanding from a solo founder to a business with its own office, warehouse and team. Within the wider partnership, its BFCM 2025 TikTok Smart+ campaign delivered a 175% conversion uplift and 61% lower cost per click compared with a manual campaign. TikTok featured the work in its own case study.
Read TikTok’s published Bonny case study“Outstanding professionals who genuinely care deeply for the success of their clients. Highly recommend!!”
Different brands. More ways to grow.
Baby & kidsYear-on-year growth in peak periods
International expansionMonthly revenue, up from $300K
MenswearA record Black Friday / Cyber Monday
