From ambition to expansion.

Freya took on the US with a creative system the team could keep building on, growing from $300K to $3M+ a month at a profitable acquisition cost.

Freya campaign photographed on a coastal trail

$3M+Monthly revenue, up from $300K

6 monthsTo an eight-figure run rate, according to the founder

International expansionCreative strategy / Paid media / Measurement

The opportunity

Freya wanted to enter the US without established brand awareness. New customers had to come at an acquisition cost the business could sustain.

The work

Scale built a creative system that the in-house team could produce against, then refined the work through weekly iterations. Account structure, tracking and analytics also needed attention. The team helped connect those pieces so creative and media buying could work together.

The result

Freya scaled from $300K to over $3M in monthly revenue at a profitable customer acquisition cost. Co-founder Luke Marshall also reported moving from low seven-figure revenue to an eight-figure run rate within six months.

“We’re incredibly grateful for the work Scale Digital has done for our brand, taking us from a low 7-figure revenue to an 8-figure run rate in just 6 months.”