From $300K to $3M+ a month.

The opportunity

Freya was generating around $300K a month, but the foundations for further growth needed work. Meta campaigns were fragmented, tracking and analytics were unreliable, and the website needed to convert more of the traffic it received. Scaling spend required a clearer picture of acquisition costs and a stronger creative direction.

The work

Scale connected media buying, creative, measurement and website improvements into one programme. The goal was to give the team a repeatable way to acquire customers in the US at a cost the business could sustain.

1. 01

   Rebuild the Meta account

   Campaigns were restructured and ad sets consolidated into an account framework designed to support larger budgets and clearer performance decisions.

2. 02

   Give creative a commercial direction

   The team guided Freya towards conversion-focused content, with clear direction for the in-house team and ongoing creative iteration.

3. 03

   Repair measurement and the path to purchase

   Pixel tracking, analytics and attribution were cleaned up. Beyond the original engagement, Scale connected Freya with a developer and worked alongside them on website conversion improvements.

The result

Monthly revenue grew from around $300K to over $3M in the US while maintaining a profitable customer acquisition cost. In his testimonial, co-founder Luke Marshall separately describes reaching an eight-figure revenue run rate within six months. Creative, media and measurement became part of a coordinated growth programme, supported by a team he described as an extension of the business.