Morrison joined shortly before a key fashion sales period. A clear ad-specific content strategy and close communication with the internal team helped deliver a record sales month just two months into the partnership.
Morrison switched to Scale with a short lead time before an important Australian designer-fashion sales period. The team needed clear creative direction and a partner who could turn that limited preparation window into a strong result.
Scale brought an advertising-specific content strategy and clear communication around campaign priorities. The work gave Morrison’s internal team direction on content built for paid media and a shared view of the upcoming sales opportunity.
The partnership began with a narrow window before an important trading event, making clear priorities and coordinated execution essential.
The team provided an ad-specific content strategy, connecting creative direction to the campaigns it would support.
Head of Digital Anthony Minchin highlighted transparent communication as a key part of the working relationship.
Morrison achieved a record sales month in the second month of working with Scale. Anthony’s review credits the advertising-specific content strategy and clear communication, and describes the switch as a decision that paid off.
“Matt and his team provide very clear and transparent communications, as well as an ad specific content strategy, which has seen us achieve a record sales month in only the second month working together.”
Anthony MinchinHead of Digital, MorrisonDifferent brands. More ways to grow.
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