The opportunity
A rebrand created an opportunity to rethink how Copini acquired customers and presented its products through paid media.
A relaunch with real momentum.
A rebrand meant starting fresh. Founder-led creative and a rebuilt paid media strategy helped Copini turn the relaunch into its next growth chapter.
+890%Revenue growth, with 10× MER
10× MERMarketing efficiency ratio
BeautyRelaunch strategy / Founder-led creative / Paid media
The work
Founder-led creative, structured testing and a rebuilt paid-media strategy supported the relaunch. The work connected new creative directions with the account’s commercial objectives.
The result
Copini recorded 890% revenue growth and a 10× marketing efficiency ratio. The rebrand became a platform for a larger ecommerce business.
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