Better creative. A more profitable account.

After three agencies and two coaching groups, Glowie found its next stage of growth through product research and precise founder-led creative briefs. The published story reports 30% better account profitability in the first month.

+213%Revenue growthReported in Chloe’s client review

+30%Account profitability improvementWithin the first month

Week 1A winning ad scriptFrom the first creative brief

The opportunity

Glowie had grown into a seven-figure press-on nail brand after a viral launch, but paid media had not unlocked the next stage. After three agencies and two coaching groups, the business still struggled to reach consistent multiple six-figure months without losing efficiency.

The work

The first creative briefing focused on the product, competitors, purchase motivations and customer hesitation. Scale turned that research into specific angles, scripts and briefs that Chloe and her content creators could produce against.

Find the reasons customers buy
The team examined Glowie’s product differences, competing offers and the moments in the buying journey where people needed more reassurance.
Give the founder and creators precise briefs
Creative frameworks, hooks, angles and scripts translated the research into a practical production plan, built around the founder’s voice and the product.
Build on the first winning script
A winning ad script emerged from the first week’s creative brief. The team used that direction as a foundation for further testing and increases in spend.

The result

Account profitability improved by 30% within the first month, and Glowie moved to consistent multiple six-figure sales months. Reflecting on the wider partnership in her client review, Chloe reports 213% revenue growth alongside increased profitability.

“Unlike most agencies, the team at Scale work with you like a partner of the business, and are elite operators with great communication who get things done efficiently at a high standard.”