The opportunity
INTVL wanted more predictable customer acquisition as it scaled paid advertising into new opportunities.
Growth you can plan around.
INTVL could finally plan ahead. Cleaner tracking, focused creative tests and disciplined budgets helped make the US its biggest market.
4×Growth with paid advertising
USBecame the top-performing region
FitnessTracking / Creative testing / International scale
Hear it from INTVL.
Louis Phillips on 4× growth and building predictable revenue.
The work
The work combined cleaner tracking, focused creative tests and disciplined budget increases. Better measurement helped the team make more confident decisions about spend.
The result
INTVL grew 4× with paid advertising, and the US became its top region. Founder Louis Phillips described the predictability of acquisition as revolutionary for the business.
“The growth has been 4X, but the best way I can describe it is the predictability. We know if we put X amount in this week, we’re going to get this much out. That has been revolutionary for our business.”
Louis PhillipsFounder, INTVLMore case studies.
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