The opportunity
The opportunity for FED was to grow its online business while keeping media performance tied to the economics of customer acquisition.
Growth with stronger economics.
FED grew its online business by 675%, with $15.38 in revenue for every marketing dollar spent.
+675%Growth, with 15.38× MER
15.38× MERMarketing efficiency ratio
Food & beveragePaid media / Acquisition strategy / Commercial measurement
The work
Scale supported the brand’s paid advertising strategy. Founder Tyler Smith described the team as helping the business navigate paid media and grow month on month.
The result
The published case study reports 675% growth and a 15.38× marketing efficiency ratio. FED was also featured on The Block.
“We have grown by over 190% since starting with them, growing our business month on month. Matt has been amazing, helping us navigate the paid advertising space.”
Tyler SmithFounder, FEDMore case studies.
Different brands. More ways to grow.
