The opportunity
Calibre entered the partnership shortly before Black Friday and Cyber Monday. The immediate task was to make a key trading period count.
A record Black Friday.
One month after joining Scale, Calibre hit a record Black Friday. That month delivered 6× ROAS on Meta and 11× on Google.
12× MERA record Black Friday / Cyber Monday
6× / 11×Meta / Google ROAS for the month
MenswearMeta Ads / Google Ads / BFCM strategy
The work
The team coordinated campaign strategy and rollout across Meta and Google. Calibre’s review highlighted clear communication, swift launches and plans to keep growing its digital presence.
The result
During the partnership, Calibre recorded a 12× marketing efficiency ratio across a record BFCM period. The month also delivered 6× Meta ROAS and 11× Google ROAS.
“Matt and his team have gone above and beyond in elevating our account’s return, and building out strategies to continually grow our digital footprint.”
Edin ZecevicCo-CEO, CalibreMore case studies.
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