The opportunity
McPhails had always managed marketing in-house. The team wanted stronger performance from an outside partner who understood the business and shared its values.
A partnership that paid for itself.
“The investment of working with Joel has paid for itself 100x over.” Regan O’Brien, McPhails. We worked alongside their in-house team, testing new creative and making the decisions behind their campaigns easier to understand.
“100x over”In McPhails’ own words
An extension of the teamProactive testing, clear reporting and shared ambition
FurnitureMedia buying / Creative testing / Reporting
The work
Joel worked with McPhails to optimise campaigns, test new creative approaches and explain what was driving performance. Proactive communication and transparent reporting kept the in-house team close to the decisions.
The result
Regan O’Brien says the investment in working with Joel “has paid for itself 100x over”. His review credits stronger campaign returns and a partnership that exceeded expectations.
“We have historically only operated in-house so it was a big jump to find someone outside the business that we thought would fit our values and vision. Joel met exactly that and exceeded our expectations.”
Regan O’BrienMcPhailsMore case studies.
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