Freya$300K/m to $3M+/m
At a profitable customer acquisition cost.
For 8 & 9 figure ecommerce brands
Scale revenue.
Grow your profit.
Find wasted ad spend and your next profitable growth opportunities with a free, senior-led Meta & Google audit.
$750M+
Client revenue generated
$200M+
Global ad spend managed
Senior-led.
From the first audit to the account
Onshore.
Strategy in Melbourne & Sydney
A clearer path to profitable scale
Sharper creative.
More profitable growth.
We combine market and competitor research with your account data to sharpen creative, improve media buying and scale profitably.
See where Meta and Google spend is leaking, how acquisition is structured and which campaigns deserve the next dollar.Your takeaway: a clearer budget allocation.
Great brands,
Amazing growth.
Real businesses. Real commercial outcomes.
+52%Year-on-year growth in peak periods
More growth from an established favourite.
A sharper account structure and more creative testing helped b.box grow during its most important trading periods, with efficiency kept in focus.
+1331%Growth since joining Scale
A bigger growth story, across channels.
Bonny grew by 1331% after moving to Scale, with Meta, TikTok and Google working towards the same commercial outcome.
$3M+Monthly revenue, up from $300K
A new market. An eight-figure run rate.
A creative system built for US expansion helped Freya scale from $300K to over $3M in monthly revenue at a profitable customer acquisition cost.
12× MERA record Black Friday / Cyber Monday
A record trading period, within a month.
During the partnership, Calibre achieved 6× Meta ROAS and 11× Google ROAS for the month, alongside a record Black Friday.
Better ROIAcross ecommerce campaigns
An extension of the in-house team.
Campaign optimisation, clear reporting and ongoing creative tests helped McPhails improve return on investment, according to Regan O’Brien’s review.
+213%Revenue growth with higher profitability
Breaking through the growth ceiling.
After three agencies and two coaching groups, founder-led creative helped Glowie reach record months. Founder Chloe Zhu reported 213% revenue growth while increasing profitability.
+140%Black Friday revenue, year on year
Creative built to keep improving.
A structured creative briefing and testing process delivered more than 140% Black Friday growth, with December 12% above the pre-BFCM baseline.
+890%Revenue growth, with 10× MER
A rebrand became a growth opportunity.
Founder-led creative, structured testing and a rebuilt paid-media strategy helped Copini relaunch and reach a 10× marketing efficiency ratio.
+675%Growth, with 15.38× MER
A bigger online business for FED.
The meal brand achieved 675% growth and a 15.38× marketing efficiency ratio, and was featured on The Block.
4×Growth with paid advertising
More predictable customer acquisition.
Cleaner tracking, focused creative tests and disciplined budget increases helped INTVL scale. The US became its top region.
Record salesIn the second month working together
A stronger start to a key sales period.
Clear communication and an advertising-specific content strategy helped Morrison achieve a record sales month, according to Head of Digital Anthony Minchin.
Find your levers.
Scale revenue and profit.
Find the profit leaks.
See which campaigns waste budget, where acquisition costs eat into margin and what you can afford to pay for a new customer. Know what to cut, fix and reinvest.
Build creative systems that scale.
Get a roadmap for distinct hooks, angles and formats, grounded in market and competitor research. Build an industry leading creative testing system designed for Meta’s evolving AI delivery and profitable new-customer growth.
Win more new customers.
Find account structure, bidding and budget changes that push beyond existing customers. Leave with a media buying plan to grow new-customer revenue and scale spend within your profit targets.
View-only accessSenior strategistsCommercially focused findings
Reviews
Profitable growth. Clear communication.
A team that treats your business like its own.
★★★★★
“They moved quickly as Meta’s delivery changed, reallocated spend where it mattered most, and remained disciplined on efficiency. That approach allowed us to scale performance without inflating budgets.”
Candice YuMarketing Manager, b.box
★★★★★
“Matt and his team have gone above and beyond in elevating our account’s return, and building out strategies to continually grow our digital footprint.”
Edin ZecevicCo-CEO, Calibre
★★★★★
“Matt and his team provide very clear and transparent communications, as well as an ad specific content strategy, which has seen us achieve a record sales month in only the second month working together.”
Anthony MinchinHead of Digital, Morrison
★★★★★
“We have historically only operated in-house so it was a big jump to find someone outside the business that we thought would fit our values and vision. Joel met exactly that and exceeded our expectations.”
Regan O’BrienMcPhails
★★★★★
“We’re incredibly grateful for the work Scale Digital has done for our brand, taking us from a low 7-figure revenue to an 8-figure run rate in just 6 months.”
Luke MarshallCo-Founder, Freya
★★★★★
“The growth has been 4X, but the best way I can describe it is the predictability. We know if we put X amount in this week, we’re going to get this much out. That has been revolutionary for our business.”
Louis PhillipsFounder, INTVL
Understand the psychology.
Then scale the account.
Matthew started in-house, running ads for friends’ ecommerce brands. He now leads a global team of 20+ managing some of the world’s largest ad accounts.
He combines an engineering background with customer psychology, turning market and competitor research into creative systems built for Meta’s Andromeda. The focus: more new customers, revenue and profit.